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One of the best ways to decide which shopping cart features to include in your online store is to look at the shopping cart features found on large, successful online retailers. While your online business is not likely to be as huge as Amazon or Office Depot, taking a close look at the usability features that these websites have included in their shopping carts can give you a good idea of what customers expect to see. Office Depot has a great shopping cart feature, not found on most smaller retail online stores. With the shopping cart at Office Depot, a running subtotal of your shopping cart, along with some information about shipping specials, is displayed on nearly every page of the website.
Where this handy summary box is not available, you can easily access your shopping cart, as well as deals and specials, by clicking on the shopping tools menu located on every page. No matter where you are on the site, you can track how much you are spending and click a button within the summary box to checkout from anywhere within the website. Amazon has a great shopping cart with some unique features that make shopping and ordering very easy for any customer. First, each time you click to add an item to your cart, you receive a running subtotal of the contents of your shopping cart. The website even breaks down how much of your subtotal qualifies for their free shipping program, so that you have an idea of how much you are looking at in shipping without actually checking out. Another great shopping cart feature found at Amazon is the ability to sort through the items in your cart, and decide what you want to buy now, and what you want to buy later. This is a great feature for book lovers who find tons of items at one time, and want to keep a running shopping list, but cannot afford to get all of the items at once. All you have to do is click on the “save for later” button located next to the item in the shopping cart, and it automatically moves down into the buy later category. This way you don’t have to look up the same items over and over again, and you can still just buy the items that you need right away. This is a great way to shop ahead for Christmas, birthdays, anniversaries, or school text books. |